Prepare
Validate monthly purchasing, company descriptors, missingness, and comparable value fields.
VERIFIED CAPSTONE DATA · ROOM 02The evidence
Which customer groups actually exist?
Mika analyses the supplied 36-month history using value, continuity, lifecycle, sector, company size, legal form, and province.
M
Evidence intelligenceMika
VERIFIEDPRIMARY SIGNAL20,436
customers analysed across 36 purchasing months
Four treatments emerge: protect, develop, recover selectively, and monitor.
Four treatments emerge: protect, develop, recover selectively, and monitor.
02 / 04From 36 months of records
to four treatments.
Profile
Measure recency, frequency, continuity, value, lifecycle, sector, size, legal form, and province.
Segment
Group observable behaviors into explainable treatments—not opaque labels.
Validate
Compare segment stability and commercial usefulness before recommendation.
Interpretation combines value with behavioral continuity; high value alone does not determine treatment.